Real Voices.

Wordsmith & Co. is, first and foremost, human run and operated. Founded by Kristin Carroll in 2025, we are a content creation company focused on small businesses and creatives. Kristin is an editor and writer with more than decade of experience in B2B publishing; she has a passion for the written word and the perfect turn of phrase.

Smarter Content.

More than just a service, we're your dedicated partner in transforming your ideas into powerful and engaging content. At Wordsmith & Co., we understand that every piece of writing, whether a concise social media update or an in-depth whitepaper, plays a vital role in achieving your goals. That's why we offer a comprehensive suite of content creation and refinement services tailored to the unique needs of small businesses and creatives.

Humanized AI.

Artificial intelligence can only mimic human speech. Often, AI output lacks emotional intelligence and empathy, personalization, and intuitiveness. Humanizing AI doesn’t mean stopping its use; it means bringing the human touch to the output. Wordsmith & Co exists to bring this human touch to your content. Business leaders may not have time to check for hallucinations or keyword stuffing. But we do. We bring a real voice, real eyes, real humans to your content, no matter who—or what—produced it.